WorldCom hands Lewis UK comms account

Telecoms giant WorldCom has handed Lewis PR its UK comms brief with

fees in the region of £250,000.

Based in the US and listed on the New York Stock Exchange, Worldcom is

the seventh largest company in the world and made sales of more than

£15bn last year.

WorldCom appointed Lewis this week after an eight-way pitch at the end

of last month.

Work starts this week and will be overseen by the agency's director of

international accounts Kath Pooley.

The brief is primarily focused on the UK, with Lewis reporting to head

of corporate communications Richard Woods.

He said: 'What we need is a significant PR footprint in the internet and

technology space - we are already well known as a telecoms company.'

Lewis's account is also thought likely to include work across the

agency's network of offices - including Munich, Sydney, San Diego and


The brief will includes some PA work and a tech industry analyst

relations programme, as well as corporate tech PR plans.

The pitch list included Hotwire PR, and Harvard PR as well as the

incumbent Porter Novelli Convergence Group, which was hired in April of

this year to integrate WorldCom's PR efforts following a string of


In the US the company will continue to use the Merritt Group for PR

advice, reporting to that country's head of comms Claire Hassett.

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