MEDIA: Opportunities for fashion PROs as GQ grows pages

PROs in the fashion and entertainment sectors will have more

opportunities to push products in GQ next year, editor Dylan Jones said

this week.

From February, the Conde Nast title's 20 additional editorial pages

(PRWeek, 28 September) will be occupied largely by clothes and gadgets


Jones said: 'There are more outlets for those products in the


And there will be room for middle-market and mass-market ranges.'

This is an attempt to improve the 'service element' to readers -

although he denied it was going downmarket: 'Any product has

aspirational value.

Instead of six shirts we will be showing 40, or 30 pairs of black


'There will be more hardware: minidiscs, cameras, pens, DVD players.

We are also expanding the music, books, film and club coverage,' he


Tom Sykes has joined GQ from the Evening Standard as assistant features


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