PROs in the fashion and entertainment sectors will have more
opportunities to push products in GQ next year, editor Dylan Jones said
this week.
From February, the Conde Nast title's 20 additional editorial pages
(PRWeek, 28 September) will be occupied largely by clothes and gadgets
coverage.
Jones said: 'There are more outlets for those products in the
magazine.
And there will be room for middle-market and mass-market ranges.'
This is an attempt to improve the 'service element' to readers -
although he denied it was going downmarket: 'Any product has
aspirational value.
Instead of six shirts we will be showing 40, or 30 pairs of black
brogues.
'There will be more hardware: minidiscs, cameras, pens, DVD players.
We are also expanding the music, books, film and club coverage,' he
added.
Tom Sykes has joined GQ from the Evening Standard as assistant features
editor.
