Helen Johnston was this week appointed editor of Emap Elan's Bliss
She will join the 255,200-selling monthly in January, when the title is
set to drop its strapline 'the mag that makes you famous'.
Marina Gask, Emap Elan youth group editor-in-chief, said: 'We're no
longer promising to make the reader famous. But the celebrity focus will
remain in a general, upbeat lifestyle mag for teenage girls. In this
market, you have to evolve every few months.'
Currently deputy editor of the National Magazine Company's Cosmopolitan,
Johnston has also been associate editor of Marie Claire and
commissioning editor of the Daily Mail's Femail. She will report to
Launched by Emap Elan in 1994, the Bliss relaunch aims to reposition it
as a 'baby glossy' - a teen version of women's glossies.
Acting editor Rachel Jane, who stood in since September when editor Liz
Nice left, will revert to her role as deputy editor.