Hilton UK and Ireland has invited five agencies to pitch for the
food and beverage account for its recently-opened London flagship hotel,
The Trafalgar.
The hotelier has approached four 'major consumer agencies' to bid for
the business, as well as incumbent Gabrielle Shaw Communications.
PR manager Ciara Katzin confirmed that the pitches would be taking place
in the coming month, but refused to comment on the duration of the
contract.
It is understood that Hilton aims to have an agency installed by 1
January.
The chosen agency will report to PR director Leslie McGibbon, appointed
in February with a remit to review Hilton's use of external PR agencies
(PRWeek, 2 March).
At the time the agency retained Gabrielle Shaw Communication to work on
food and beverage accounts for its London hotels, while in April the
same agency was hired to promote the launch of The Trafalgar itself
(PRWeek, 6 April).
A GSC spokesperson confirmed the agency was taking part in the pitch,
which follows Hilton's PR review.
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