Hilton invites five agencies to pitch for Trafalgar work

Hilton UK and Ireland has invited five agencies to pitch for the

food and beverage account for its recently-opened London flagship hotel,

The Trafalgar.

The hotelier has approached four 'major consumer agencies' to bid for

the business, as well as incumbent Gabrielle Shaw Communications.

PR manager Ciara Katzin confirmed that the pitches would be taking place

in the coming month, but refused to comment on the duration of the


It is understood that Hilton aims to have an agency installed by 1


The chosen agency will report to PR director Leslie McGibbon, appointed

in February with a remit to review Hilton's use of external PR agencies

(PRWeek, 2 March).

At the time the agency retained Gabrielle Shaw Communication to work on

food and beverage accounts for its London hotels, while in April the

same agency was hired to promote the launch of The Trafalgar itself

(PRWeek, 6 April).

A GSC spokesperson confirmed the agency was taking part in the pitch,

which follows Hilton's PR review.

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