OneMonday Group's niche technology start-up PR firm Evus has folded
just three years after it was launched.
The agency, which was targeted specifically at technology start-ups,
closed down officially last week with just a handful of clients still on
Evus co-founder and director Mark Pinsent blamed the global slowdown in
the tech sector for the six-strong consultancy's demise.
He said: 'In the first and second year after Evus launched we were
flying along, but with the state of the technology market this year, the
number of start-ups shrunk and it really hit us hard.
'We saw existing clients reduce their fees and fewer and fewer potential
clients in the market to work with,' he added.
Pinsent this week moved across to sister OneMonday Group PR consultancy
August.One Communications as senior consultant on the Microsoft
Fellow Evus founder Chris Wright is freelancing for former agency client
Lost Wax and 'considering his future'.
Evus clients included UK-based tech companies Neurodynamics, Force12 and
It is understood OneMonday bosses have decided to concentrate their
ongoing strategy on the group's four main brands: Text 100, August.One,
Joe Public Relations and Bite Communications.
- Leader, p12.