Burson-Marsteller's veteran PR consultant Martin Langford is
stepping down from an executive role after more than 30 years with the
Langford, who most recently assumed the role of MD of corporate and
public affairs at the top five global PR firm, will now take up a role
as a non-executive director.
His new role will be entirely client-focused, advising major clients
such as Unilever, Johnson & Johnson and Accenture on a global basis.
Langford said the decision to change roles was his, adding: 'Client
advising is what I enjoy most and that's what I want to concentrate
'Next year it looks like I'm going to be visiting clients in around 15
countries - that's what I want to do.'
Joining B-M in 1971 as an account executive, Langford has worked in Hong
Kong, London and Singapore.
From 1988 to 1994 he was CEO of the UK operation and in 1994 he was
appointed as vice-chairman of B-M in Asia-Pacific before rejoining the
London base to head the corporate and PA division.
Langford has been dubbed by The Daily Telegraph as the 'master of
disaster' due to his specialism in risk and crisis management.
Crises that Langford has worked on include the 1982 Tylenol incident in
the US when a consignment of headache pills was contaminated with
Despite seven deaths the product was recalled, successfully relaunched
six weeks later and then managed to recapture its market share.
Following Langford's latest move, B-M's London chief executive Allan
Biggar has headhunted APCO board director Alan Butler to run the
48-strong corporate and public affairs practice.
This will be Butler's third agency job since 1999, when he left
Shandwick, now part of Weber Shandwick Worldwide, to join APCO.