Hotel chain Hyatt cuts its ties with Hancock Comms

Hotel chain Hyatt International has dropped eight-year retained

agency Hancock Communications after a review of its UK marketing.

The move ends a 20-year association between the hotelier and Nicky

Hancock, who was director of communications and marketing for Hyatt

before departing to found the agency.

Hancock said the move was sparked by a decision to realign the sales and

marketing set-up at the hotel giant.

She added that the firm was scaling back its PR efforts in the UK since

it no longer manages any hotels in London.

Hancock Communications operates a press office function for the chain

and will do so until the end of the year, when a replacement agency is

likely to be appointed.

No-one from Hyatt was available to comment on whether a pitch will be

taking place for this work.

During the seven years the agency was retained, it has covered crisis

management, market research and consumer PR.

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