Greenshields is to head corp comms at Scottish Widows

Life insurance giant Scottish Widows has taken on former Scottish

Provident PR chief Robert Greenshields to head its corporate comms


Greenshields takes on responsibility for a team of ten, covering media

relations, corporate events, internal and external communications.

He replaces Alan Young, who left in October to join FTSE 100 firm

Scottish and Southern Energy as director of corporate communications

(PRWeek, 5 October).

The former Money Marketing journalist said he will be gearing the

group's communications towards upcoming changes in the financial

services industry, but is not planning any immediate internal or

external PR reviews.

'The key is the number of different audiences we have to keep in touch

with now, so the strategy will be to make sure we are listening to the

messages from those areas and ensure we are getting the right messages

across to them,' he said.

Greenshields, who now reports to Scottish Widows brand and network

development director David Graham, left Scottish Provident after the

group's takeover by Abbey National in August this year.

Abbey National life division PR manager Christine McAllister said the

role no longer exists.

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