With seven PR practitioners on a shortlist of ten, one could have
been forgiven for thinking the communications industry was a cert to win
the Pathfinders Media Boss of the Year award.
Not so. All seven left the Groucho Club bash empty- handed as Ogilvy &
Mather worldwide client services director Neil Hamann waltzed off with
The only crumb of comfort for the PR folk in attendance was the award of
the runner-up prize to Shire Hall Communications MD Sarah Matthew.
The judges, who included Camelot CEO Dianne Thompson, BAFTA chief Amanda
Berry and Pathfinders boss Amanda Fone, reached their conclusion based
on Hamann's ability to 'motivate and empower his staff', as well as
further nauseating plaudits.
The dejected PROs should remember that these days the beleaguered ad
industry needs all the help it can get.