Public sector union Unison has relaunched its PR campaign aimed at
halting the Government's PFI plans.
The campaign was due to peak before the Labour Party conference in
September but was shelved in the aftermath of the 11 September terrorist
The union has decided that now is the right time to relaunch in terms of
gaining column inches.
Media relations work will include the promotion of a delivery by nurses
and other public sector workers to Downing Street of thousands of
postcards, signed by the public and objecting to the Government's PFI
The union has also secured cabinet members Stephen Byers, Alan Milburn
and Estelle Morris as speakers for a series of meetings on the role of
the private sector in the employment, health and education sectors.
All PR will be handled by the 20-strong in house team and overseen by
head of press and broadcasting Mary Maguire, who reports to
general-secretary Dave Prentis.
She said the focus of the campaign is to promote alternatives to running
public services that do not involve the private sector. She said: 'We
think that world-class services can be built without the involvement of
The campaign also involves stepping up its public affairs work. Maguire
added: 'We are an affiliate of the Labour Party and will be using our
influence there. This campaign integrates the traditional union rallies
and demonstrations with extensive media relations and public
A rally will take place in Westminster on 4 December, which the union is
promoting as Public Services Day.
Earlier this month the blue collar union GMB relaunched its campaign
against PFI, which had also been put on hold after 11 September (PR
Week, 2 November).