na europe Media Forum to grow PR and press relations

Start-up news release distributor na europe has launched a series

of conferences and seminars aimed at building better links between PROs

and journalists.

na europe founder and chairman David Davis said the initiative, The

Media Forum, was a result of the way technology had eroded the

traditional link between the two trades.

'One disappointment of the technology revolution has been the virtual

elimination of the traditional press conference and with it

opportunities for PROs and journalists to meet and build professional

relationships,' he said.

na europe, which has a distribution agreement with the Press

Association, was launched two months ago as a division of German news

agency DPA (PRWeek, 12 October).

Time & Fortune Group EMEA director of public affairs Emma Gilpin has

been appointed as a special adviser to the forum.

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