Domestic utility company Whirlpool UK has taken on August.One
Communications to handle UK consumer and B2B PR for the brand.
The account was won following a pitch involving incumbent Key
Communications and one other agency. Work on the account starts in
Recently-recruited international consumer director Sally Hetherington
leads the account for August.One, reporting to Whirlpool UK brand
manager Ray Isted.
The appointment marks a stepping up of PR for the brand. Hetherington
said: 'Whirlpool has not done a huge amount with communications as it is
still a relatively young company in the UK compared to other white goods
The agency will focus on consumer work, also undertaking some trade
The account is understood to be worth a six-figure sum, although final
details of the fees are under negotiation.