Sonara Zed set to review Citigate as Kerr role is axed

Finnish telecoms giant Sonera Zed is to review its relationship

with retained agency Citigate Technology following the redundancy of the

company's UK PR chief.

Director of communications Patrick Kerr was among what is understood to

have been 16 job losses at Zed in the UK this month.

Zed now has just one in-house PRO, corporate communications manager

Chembi Merser. She confirmed the company will review its relationship

with Citigate Technology, its only retained agency, within months.

The decision to axe Kerr's post comes just six months after the

redundancy of vice-president of global communications Jonathan Russell.

He has since joined BT Retail as director of PR (PRWeek, 16


The downturn in the telecoms sector is thought to have been responsible

for this wave of job cuts.

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