A spokesman added that it did not take many complaints to prompt the withdrawal. Pret A Manger, which also took to Twitter to apologise, has pledged to give the crisps to charities for the homeless.
How I see it
Tom Hargreaves, director, Publicasity PR
It looks as if Pret A Manger acted pretty quickly to remove its ‘Virgin Mary’ brand of crisps, following complaints.
Perhaps in a Friday afternoon brainstorm, it thought that naming a brand of crisps after a non-alcoholic cocktail of the same flavour would be a good idea.
It’s not difficult to see why some people of a more religious persuasion might find the name offensive. Perhaps a sanity check from an external source would have been a good idea?
However, to Pret A Manger’s credit, it appears to have repented in haste, rather than at leisure. Announcing that the crisps would be donated to the homeless turned a bit of an own-goal into a positive PR story – for that, the company should be commended.
Taking on websites called Protect the Pope should be avoided at all costs.