Tech agency Flapjack Communications is to merge with rival Midnight
Communications to create a 52-strong consumer-tech firm.
Flapjack's brand will cease to exist from January next year, when the
agency will fold its staff and clients into Brighton-headquartered
Midnight, which was bought by marketing services firm BV Group in August
(PRWeek, 10 August).
Midnight's three-strong London team will relocate to Flapjack's offices
as part of the merger, which will form an agency with combined fees of
just over £2m.
Flapjack MD Jacki Vause will join the Midnight board with a remit to
head the London operation.
'The Midnight team add global experience and a more consumer expertise
to our offering,' she added.
Five-year-old Flapjack downsized earlier this year, cutting staff
numbers from 28 to 13. The agency handles brands including Think
Natural, while Midnight looks after clients such as Adobe Systems.
Vause claimed there were no client conflicts as a result of the
merger.
- Midnight Communications has won a three-month global campaign for
educational website 24 Hour Museum.
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