Proof that you don't necessarily need to adore your clients arrives
from Tyneside, courtesy of the latest client from the dubiously named
Red Plum Communications.
The Newcastle-based consultancy was handed responsibility for plugging
the 'Dimensions on Tyneside' convention, which for those not in the know
(step forward 99 per cent of the population), was a meeting of Dr Who
The agency was taken on by event organiser Artenis in an effort to smoke
out followers of the 38-year-old series, and sell out the 500 strong
Agency director Sam Hook claims the agency experienced few problems
shifting tickets to fans, whose obsession saw them succumb to aiding the
The show isn't for everyone, of course: some consider themselves too
cool to watch it. Others, like Hook, are also deterred: 'I used to hide
behind the sofa whenever it came on TV and could never muster the
courage to watch it.'