ABIDJAN: The Interafrican Coffee Organisation (IACO) is on the hunt
for PR help as part of a global communications drive to promote African
The association confirmed it would earmark cash for the communications
project at a two-day conference held in the Ivory Coast last week.
And the IACO - which represents the 25 leading African coffee-producing
nations, which collectively produce 16 per cent of world coffee - has
said it plans to take on an agency to spearhead the PR drive.
Since 1996, coffee prices have dropped considerably and the IACO said it
hopes a worldwide PR push will help combat the decline of the African
The IACO recently appointed Ivory Coast commerce minister Eric-Victor
Kahe Kplohourou as its president.
Set up in 1960, the IACO has a mission to improve productivity and
quality of African coffee and to help eradicate poverty in