INTERNATIONAL: Rose to fill Chuan MD role for Ogilvy PR in Singapore

SINGAPORE: Ogilvy PR Worldwide has appointed Michael Rose as acting

MD of its Singapore bureau.

Technology practice regional director Rose replaces Ong Hock Chuan, who

is leaving to take up the newly created post of senior counsel, crisis

management and human capital (ASEAN).

Chuan will focus on winning and developing multi-market relationships

for Branshield, Ogilvy's recently created division for overseeing crisis

preparedness, handling and recovery.

'In addition to brand protection, I will focus on building skills among

client executives through such activities as scenario role-playing and

developing specific sessions for at-risk industries, such as food,

chemical and financial services,' said Chuan.

Rose has led Ogilvy's relationship with Nokia and several other regional

technology clients from the agency's Singapore HQ since last November

(PRWeek, 17 November 2000).

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