Business Link for London (BLL), the information and advice
organisation for London-based SMEs, is driving a PR initiative to raise
its profile and communicate its recent restructure.
The service, which is part of the UK-wide Business Link network, is
embarking on a six-month campaign to promote its offerings among SMEs,
start-ups and London stakeholder groups.
BLL also wants to explain its reorganisation, which has seen Business
Link's previous nine London-based centres merged into one office.
GCI London has been called in to lead the project, with help from the
agency's affiliate London Communications Agency. The team, led by GCI
director Nick Clark, will work media relations, PA and internal
The Business Link network is government-sponsored and managed by the
Small Business Service, which is an existing GCI client.
- Edited by Joe Lepper.