PUBLIC SECT0R: Brake to step up comms for road safety message

Road safety activists are to launch a PR offensive in an attempt to

gain a media relations advantage over the motoring lobby.

Brake, the road safety charity, is to take action after repeated and

successful attempts by groups such as the Motorists Association to

highlight the cost, disruption and civil liberty issues around road

safety schemes, such as speed cameras.

The focus of Brake's campaign will be to give training to emergency

services PROs on how to gain a more favourable public perception of such

schemes. A series of regional training seminars will take place next


The campaign launches on 3 December at a Brake conference called Getting

Road Safety in the News. BBC Crimewatch presenter Nick Ross is among the


Brake PRO Angela Thompson said: 'Particuarly in the tabloid press, the

headlines involve big brother cameras and focus on the cost. What has

been forgotten is that these schemes save lives.'

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