Band & Brown set to boost profile of BT Wholesale arm

BT Wholesale - BT Group's B2B arm - is launching an educational PR

offensive to raise the profile of its sales and marketing division.

Technology PR agency Band & Brown has been hired by BT Wholesale Markets

to replace incumbent Ketchum after a four-way pitch.

B&B's brief, which industry sources say is worth between £150,000

and £200,000 per year in fees, centres around B2B media relations

to build awareness and understanding of BT Wholesale.

B&B director David Vindel leads a team of four on the account, reporting

to BT Wholesale head of marketing communications Claire Hilton.

'It's a business that's been through a lot of transformation and, as a

result, no-one knows what they do,' said Vindel.

BT Wholesale provides network services to service providers, other BT

businesses and network operators, such as ntl and Telewest.

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