The National Institute for Clinical Excellence (NICE), the
government body dedicated to best practice in the NHS, is spending
£150,000 on a communications review aimed at improving
The Institute is launching a review of its information dissemination
processes to healthcare professionals, and a separate review of its own
internal and external comms functions.
The process will see more than 1,000 stakeholders - from NHS managers to
patient groups - asked for feedback.
NICE is responsible for providing clinical guidelines and advice on
practice to healthcare professionals, while keeping carers and patients
informed of developments.
Meanwhile, NICE is also launching a campaign to review its own corporate
communications strategy, including internal comms, media strategy and
NICE communications director Anne-Toni Rodgers described the Institute's
comms strategy as informing and involving people in the body's
activities, and communicating the results to those who need it.
Both campaigns are being handled by Citigate Westminster, while Citigate
DVL Smith oversees research.