Travel and consumer PR agency Kable PR has closed down after ten
years following financial difficulties and client losses.
The former PRWeek Top 150 agency ceased trading on 16 November after
losing a number of major clients since its acquisition by Norwich-based
marcomms group The Point Organisation last July.
Parent firm Point confirmed it was forced to close Kable to stem
financial losses and save its other interests - even though Kable
founder Katie Bull had not yet completed the earn-out period.
During the past year, Kable has lost clients including the Singapore
Tourism Board and Reckitt Benckiser brands Immac and Dettox.
Its workforce had fallen from 17 last year to last week's figure of
Point director and creative director Steve Jaggard said: 'We had to make
the decision to protect the rest of our Norwich business. We hoped it
would be a stepping stone into consumer PR, but I believe we were just a
victim of timing and the current economic climate.'
Point brought in external consultant Annette Holmes to head Kable as MD
three months ago in a bid to save the business.
Former MD Anna Hooper has since joined Nexus Communications as MD of its
consumer and business division (PRWeek, 16 November).
Jaggard said Bull's future role within Point is under discussion.