Flack's week: Roland Rudd, Toastie Knife and Nicole Scherzinger

Year after year, Flack brings in the biggest stories, nailing scoop after scoop.

Rudd: BBC Question Time appearance
Rudd: BBC Question Time appearance

But is it enough for MHP's '30 To Watch' - a list of some of the best and brightest young media talent under the age of 30? Apparently not. Then again, maybe the winners didn't need to forge an ID to be young enough to qualify ...

Roland Rudd may have been named the most powerful man in PR but that seemed of little consequence to BBC's Question Time last week. Indeed, no mention of his role as chairman of RLM Finsbury was made at all. Step in @BBCExtraGuest, tweeting: 'Rudd knows a few things about the high street. Hope David asks him about his work for that popular coffee chain Starbucks' ...

An unexpected accolade came Clarion's way recently. Last year the agency created the Toastie Knife - the answer to the age-old problem of spreading cold butter straight from the fridge - for client Warburtons. So impressed was the team at the Madridfusion International Gastronomy summit (eh?), it put it up for an award for 'design and technical innovation'. Shame the Toastie Knife was nothing more than a PR campaign ...

How to make a bad situation worse? Tweet without thinking. Step in Tesco, which decided it hadn't had enough coverage around its horsemeat burgers and tweeted the team was about to 'hit the hay' shortly after it all kicked off. Words fail ...

He may be PRWeek's Young PR Professional of the Year, but Third City's Chris Blackwood evidently needs a fair bit of domesticating.

Here we see the first stages - the crease victim is celebrating the agency's win with Tefal by ironing his first shirt. Flack feels a strange sense of paternal pride ...

Those chaps and ladies in the comms team at ale brand Spitfire are not ones to miss out on an opportunity.

They've sent off a crate of their finest to Burma to provide a bit of encouragement for the archaeologists hunting for Spitfires - the ones with wings, rather than their alcoholic namesake. More disconcertingly, the brewers claim to be an 'official partner of the RAF' ...

The M&C Saatchi and EE teams dabbled in the world of glamour when they met up with Nicole Scherzinger at a recent event. The pop singer and former Pussycat Doll sported a dress that spelt out Twitter messages live. #opentoabuse.

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