The Communications Group has extended its ties with London
Electricity by securing a corporate contract with parent company LE
The London-based PR consultancy will focus on strategic issues, helping
to develop a corporate communications plan to reflect LE Group's market
LE Group is primarily an electricity company and power generator, owning
firms such as South West Electricity Board, Virgin Energy and London
The PR contract comes amid an aggressive acquisition strategy by LE
Group, which recently sealed a £1.3bn deal to buy Electricity
Wires Network in East Anglia.
'We have been appointed to look at the macro level to find ways of
enhancing the LE Group corporate brand and of its subsidiary utility
companies,' said Michael Hayman, TCG's corporate division managing
'This is the first time that we have worked at a corporate level with
them. There is no specific contract period, but we are looking for a
long-term relationship with LE.'
For three years, TCG has carried out project work centred on hospitality
events with London Electricity and was invited to extend the
relationship with its parent LE Group.
Reporting to LE Group head of corporate affairs Paul Taylor, Hayman and
his team will also liaise with the client's public affairs
In the summer, TCG appointed Jonathon Zeal to head its financial PR
division reporting to group MD Peter Hamilton (PRWeek, 29 June).
In June TCG lost its prized McDonald's PA account, worth around £100,000, to Weber Shandwick Worldwide, after an eight-way pitch (PRWeek,