Reckitt Benckiser drops WSW as FD wins financial job

Household goods giant Reckitt Benckiser has dropped City PR

incumbent Weber Shandwick Worldwide in favour of rival Financial


Neither FD nor FTSE 100 firm Reckitt would comment on the appointment,

but senior industry sources confirm FD picked up the UK financial PR

brief last week.

It is believed Reckitt - the name behind household brands such as Vanish

- held an extensive pitch process before appointing FD, headed by

Charles Watson.

The financial PR brief, which is understood to include strategic PR and

results work, falls under the remit of Reckitt head of investor

relations Tom Curran.

At WSW, the Reckitt account was handled by former financial division

director Bobby Leech, who left last month to join Vodafone as head of

financial media relations (PRWeek, 19 October).

News also emerged this week that FD has been rehired to work for FTSE

100 firm Kingfisher providing personal PR and strategic advice to the

group's chief executive Sir Geoff Mulcahy.

FD previously handled the group's corporate PR account, but was replaced

by The Maitland Consultancy last week (PRWeek, 16 November).

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