The PRCA this week banned PRWeek from entering its annual charity

pub quiz organised by under 30s arm the FrontLine Committee.

'It's for consultancies only - you can't enter,' insisted events

director Gail Bratchpiece, of the gathering, which was attended by more

than 150 PROs from over 25 firms.

Undeterred, Diary fulfilled its duty by showing up at Sound in Leicester

Square for the fun-filled 1970s-themed evening.

The quiz comprised seven rounds of increasingly tough questions on

categories as diverse as PR news and the history of sport (the exact

relevance of the latter was lost on some observers).

The UK's finest young PR maestros battled it out for the first prize of

a £250 dinner for four at either Sugar Reef or sister restaurant

Tiger Tiger.

After four rounds, three teams emerged as potential winners - VLP,

Clareville Consultancy and Key Communications. As it turned out, the

trio were in contention until the final round, when they filled two of

the three podium positions.

Amid high drama, Clareville and Nexus Communications were announced as

tied winners, with VLP in a lowly third.

After what one witness described as a 'knife-edge recount,' it was

announced that Clareville had won the tie, but still only came second.

The VLP team, led by MD John Levick, thanks to a last-minute comeback,

had triumphed.

'It was especially sweet because we lost by just one point last year,' a

most certainly over 30 VLP source said. 'As we leapt from third to first

we could scarcely believe our luck'.

It wasn't all plain sailing, though - the PRCA faced bitter allegations

of fix 'n' sleaze, since the prize for best-dressed team went to

Hallmark PR, the agency based in Winchester and run by ... PRCA chairman

Tom Watson.

Pure coincidence, surely?

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