If all firms in the PR training sector are as upbeat as CSE sounded
this week, all in the industry can take heart. There is clear evidence
of a more mature attitude to staff development than has been exhibited
by agency managements in previous recessions.
An annual industry average of roughly £1,000 per staff member on
training and development - cash rich or committed firms are known to
spend twice as much - should be the least staff can expect from their
employers. This is especially so if, as ever in recessionary times, they
are asked to work harder, for more hours, forgoing pay rises and perks
just to get through the mire.