Touch, the music magazine that went into receivership last April,
relaunches this week with an ambitious circulation target.
'We are looking to sell what Mixmag and Ministry sell,' editor Toussaint
Davy claimed. This would put the fledgling magazine's circulation
between 75,000 and 100,000. The monthly will cover 'urban' music such as
hip hop, R&B, reggae, house and UK garage.
Davy believes the market is not served at present. 'Hip hop and R&B are
what's popular. Music of black origin is driving what 14-year-old kids
are buying' Davy said.
Touch was bought this year by London-based Saffron Publishing. Davy said
the new version would not be solely London-focused and that the average
reader would be 20-years-old.
Davy was deputy editor of Touch from 1997 to 1999 before he moved to New
York to freelance. From January to September 2001 he was urban editor at
music website Worldpop.com.
