A publication that attempts to illuminate how the internet affects
companies' reputations launches this week.
Reputation Impact, which will come out ten times a year, is published by
Infonic, the internet research group, and is aimed at corporate
Edited by Emily Mealey, the title will focus on CSR, communications and
strategic approaches to consumers and opinion-formers.
Orlando Plunket Greene, business development director, said: 'We are
helping companies understand the way the internet may be impacting on
their corporate reputations, looking at what dialogue is driving issues
and what raw material might be out there.'
He added: 'We have seen a change of culture whereby consumers and
stakeholders of all kinds demand that companies they work with behave in
a more socially responsible way. Stakeholders and the internet are
achieving real change.'
Mealey said: 'Infonic has had a few years' experience of understanding
how the internet has changed, seeing the depth and growth of communities
on the internet. We will be adding value. (For example) take PETA
(People for the Ethical Treatment of Animals): the extent of the change
they have effected has not been noted in the mainstream press.'
The first issue of Reputation Impact looks at the animal rights group's
targeting of fast food chains McDonald's and Burger King. The petroleum
industry is also to be covered.
'Corporate social responsibility is a dynamic issue at the moment. We
see new content appearing all the time,' Plunket Greene said.
Infonic's other publication is netAware, which looks at climate change
Infonic's publisher is Shan Millie. Reputation Impact costs £495
per annum and readers can apply for a three-month free trial until 31