HONG KONG: Gavin Anderson & Company (GA) has won a four-way pitch
to handle corporate PR in Asia for Standard Life Investments, one of
Europe's top ten fund managers.
The remit for the newly created account covers a positioning campaign
through media relations and events for the Scotland-based firm, which
opened its first Asian office in Hong Kong in February.
The account will be managed by Gavin Anderson senior executive Karen
Williams and Hong Kong chief executive Laurence Cook.
'We want a PR company to help us establish our presence in the financial
community. As a name in Asia, we aren't known. This is our first
on-the-ground presence,' said Standard Life Investments business
development manager Mark Bennett.
Standard Life Investment recently opened an office in Boston and has
applied to open a representative office in Beijing, China.
Edited by Holly Williams.