INTERNATIONAL: Gavin Anderson lands Standard Life Asia corp PR

HONG KONG: Gavin Anderson & Company (GA) has won a four-way pitch

to handle corporate PR in Asia for Standard Life Investments, one of

Europe's top ten fund managers.

The remit for the newly created account covers a positioning campaign

through media relations and events for the Scotland-based firm, which

opened its first Asian office in Hong Kong in February.

The account will be managed by Gavin Anderson senior executive Karen

Williams and Hong Kong chief executive Laurence Cook.

'We want a PR company to help us establish our presence in the financial

community. As a name in Asia, we aren't known. This is our first

on-the-ground presence,' said Standard Life Investments business

development manager Mark Bennett.

Standard Life Investment recently opened an office in Boston and has

applied to open a representative office in Beijing, China.

Edited by Holly Williams.

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