Citigate Technology has won an account to help the company
Technology Sales Leads launch throughout the UK.
The agency is to raise the profile of the company, which works with
technology companies' sales departments, finding new business leads
across a number of vertical markets.
The idea is to allow sales executives to concentrate on closing
Jean Maxwell, the Citigate Technology director who leads the account
team, said: 'We will be trying to get people to know about them,
targeting marketing magazines with releases, placing articles and doing
media interviews with the company's executives'.
Technology Sales Leads has bases in London, Boston and Carlow,
The appointment followed discussions between the client and a number of
agencies, although there was not a formal pitch process.