Internet service provider Tiscali has appointed MacLaurin to create
a brand identity in the UK following a six-way competitive pitch.
The 12-month campaign will also see a number of distinct campaigns aimed
at developing the company's B2B and consumer businesses. The account,
which will bag the agency six-figure fees, was previously held by
Harvard PR.
Cornelia Parchment-Horn, PR and communications manager for Italian firm
Tiscali in the UK, said the agency was chosen as it understood that
'Tiscali needed first to communicate a good brand and personality before
running a PR programme'.
She said no decisions had yet been taken as to how the brand would be
modelled but claimed that work on devising the brand would involve
'messaging workshops' and consultation with the company's head office in
Italy.
Tiscali provides internet access, content, and services to 17 million
users in 15 countries.
The UK arm was created with the acquisition of a handful of ISPs
including World Online, for whom Harvard was working on a B2B brief,
earlier this year.
The account will be headed by MacLaurin director Colette Flanagan,
reporting to Parchment-Horn.
- MacLaurin has picked up the PR brief for Digital Bridges - a company
that provides wireless entertainment services.
MacLaurin will run a consumer and corporate PR campaign and will report
to Brian Baglow, Digital Bridges global comms manager.
