IPR CONFERENCE ROUND-UP: IPR head calls for conduct code

IPR president Ian Wright restated his call for a rigorous code of

conduct for political and business PR advisers at the conference.

Wright said a code was needed to save the reputation of the PR industry,

tarnished by a number of high-profile cases criticising PR consultants,

including the recent fiasco surrounding government adviser Jo Moore.

The IPR is suggesting a new code of conduct and professional ethics. It

would be regulated by an independent board with a brief to 'name and

shame' those who do not meet the standards.

Alongside Wright, other speakers at the conference included Independent

on Sunday editor-at-large Janet Street Porter and Hobsbawm Macaulay

Communications founder and CEO Julia Hobsbawm.

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