IPR president Ian Wright restated his call for a rigorous code of
conduct for political and business PR advisers at the conference.
Wright said a code was needed to save the reputation of the PR industry,
tarnished by a number of high-profile cases criticising PR consultants,
including the recent fiasco surrounding government adviser Jo Moore.
The IPR is suggesting a new code of conduct and professional ethics. It
would be regulated by an independent board with a brief to 'name and
shame' those who do not meet the standards.
Alongside Wright, other speakers at the conference included Independent
on Sunday editor-at-large Janet Street Porter and Hobsbawm Macaulay
Communications founder and CEO Julia Hobsbawm.