As self-proclaimed arch-publicists, it would be foolish to expect anything less of Borkowski PR than an attention-seeking effort to recruit staff.
The agency advertised a vacancy for a copywriter in the national press, asking applicants to send up to 500 words explaining why the job should be given to someone else.
Borkowski whittled the list down to a final 40 before allowing visitors to its website (www.borkowski.co.uk) and subscribers to its slightly surreal e-mail Oval Soap to vote off the challengers.
As well as being able to read 40 pieces of varying competence and humour (samples include 'I don't want your job - eat s***!' and 'I don't stick to assignments and rules and prefer to do things my way'), visitors to the site can then follow the reality TV route and decide the future of the remaining victims.
Thirty-four candidates remain, making an appointment unlikely before the end of the year, assuming the arguments against their employment are not too persuasive.