Mills joins Dynamo from international SEO agency Distilled where she was head of digital in the US and UK, leading PR SEO. She has also developed online PR campaigns for brands such as eBay, Salesforce.com and Staples.
Dynamo creative MD Peter Bowles said: ‘Over recent months, we have seen a rapid growth in the client need for digital capability and SEO expertise. In fact we believe in the next six months PR will be essential for brands to reach the top of search engine results and lower their Google Ad spend.
‘Bringing a top expert like Lexi onboard is a massive coup for our fantastic team. Lexi’s impressed us with her position as someone who sits across both SEO and PR and we are extremely excited to have her join Dynamo.’
Mills will strengthen the agency's SEO for clients including Cambridge University Press and keyboard app Swiftkey.