Wall Street Journal Europe has entered a distribution deal with the
Telegraph Group in a bid to boost its UK circulation by a targeted 11
per cent during the next two years.
The daily business newspaper, published by the Dow Jones group, sells
17,900 copies per day in the UK and aims to push that to 20,000.
It has an overall daily circulation in the whole of Europe of 100,100 -
up six per cent since the paper's redesign in February.
Anne Hogarth, UK marketing and promotions director, said the change of
distributor was to give Wall Street Journal Europe more retail sales
clout as it pushes out from London and the south-east to national
distribution.
'It is a question of resource, not an issue of (the previous
distributor's) poor quality,' she said.
It is the first such deal that Telegraph Group has signed with a
publication outside its own group.
