GLOBAL ROUND-UP: Barcardi Martini Company names consumer agency

SYDNEY: Barcardi Martini Company has named Edelman PR Worldwide its

consumer agency for its biggest gin brand in Australia, Bombay Sapphire.

The move follows a four-way pitch that included incumbent PPR, Profile

PR, Weber Shandwick Worldwide and Zing Communications. Bombay Sapphire

has grown its market share in Australia by 35 per cent year on year

since 1998.

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