SYDNEY: Barcardi Martini Company has named Edelman PR Worldwide its
consumer agency for its biggest gin brand in Australia, Bombay Sapphire.
The move follows a four-way pitch that included incumbent PPR, Profile
PR, Weber Shandwick Worldwide and Zing Communications. Bombay Sapphire
has grown its market share in Australia by 35 per cent year on year
since 1998.
