Harvard PR set to drive global web remit for RedDot

Web consultancy RedDot has appointed Harvard PR to bolster its

global PR programme.

The account is thought to carry fees of more than £120,000 for

work across Europe including the UK. It will be run by account director

Stefan Ehgartner in Munich, Germany, and overseen by Harvard MD Gareth


Harvard PR spokesman Stephen Gaynor said: 'This is a strategic campaign

helping RedDot convey the message that it is possible to maintain and

manage your own corporate website rather than constantly outsourcing to

external web designers.'

RedDot, whose client portfolio includes the US Navy, and Bertelsmann

Online, positions itself as a pioneer in online editing systems.

Harvard started work for the client on 1 November, following a two-month

pitch process. The first stage of the campaign aims to raise awareness

of RedDot in the European IT and internet press.

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