Web consultancy RedDot has appointed Harvard PR to bolster its
global PR programme.
The account is thought to carry fees of more than £120,000 for
work across Europe including the UK. It will be run by account director
Stefan Ehgartner in Munich, Germany, and overseen by Harvard MD Gareth
Zundel.
Harvard PR spokesman Stephen Gaynor said: 'This is a strategic campaign
helping RedDot convey the message that it is possible to maintain and
manage your own corporate website rather than constantly outsourcing to
external web designers.'
RedDot, whose client portfolio includes the US Navy, and Bertelsmann
Online, positions itself as a pioneer in online editing systems.
Harvard started work for the client on 1 November, following a two-month
pitch process. The first stage of the campaign aims to raise awareness
of RedDot in the European IT and internet press.
