Weber Group Europe has picked up the EMC PR account after pitching
against 25 tech PR agencies.
The global market leader in data storage began the second review of its
PR account in as many years, after splitting with Text 100 after just 18
months with the brief.
EMC marketing manager for UK and Ireland Nigel Ghent said: 'We had an
exhaustive credential showdown with the top 25 firms. However, we
decided Weber would win.'
Weber, a division of Weber Shandwick Worldwide, already has
three-and-a-half years data storage PR experience with Hitachi Data
Systems, which last week appointed Lighthouse PR.
The account team will be headed by deputy Weber Group MD Zoe Arden and
account director Jorge Alday.
Arden said: 'Our focus is on elevating their PR onto more of a business
level, making sure their position is exploited.'