Discovery Europe boosts PR in department revamp

Discovery Networks Europe has revamped its PR department,

appointing a new director of press and PR and strengthening its in-house


The broadcaster - the operator of digital and cable channels including

Discovery Channel, Discovery Kids, and Discovery Home & Leisure - has

expanded director of consumer marketing Alanna Carty's brief to include

heading the press and PR department, and managing its £2m


The move follows the promotion of press and PR director Liz Healy to

director of communications for Discovery Networks International, based

in the US.

Following the internal changes, Carty has promoted Discovery Channel

EMEA PRO Kirsty Barr to press and PR manager, and is set to appoint a

new PRO for the Discovery Channel in the UK.

Discovery's programme information team become press co-ordinators in

order to work more closely with the broadcaster's PROs. The firm is on

the hunt for two press co-ordinators as well as a PR assistant.

The revamp follows a raft of changes to the firm's PR work following the

appointment of David Abraham as general manager in June.

MacLaurin, which was hired earlier this year on an initial six-month

brand awareness brief for the Discovery Channel, (PRWeek, 25 May), was

served notice in July as the broadcaster decided to 'focus all its

resources into one agency', according to Carty. The group then handed

the combined work to The Red Consultancy.

Red will continue to undertake consumer PR for Discovery on the

Discovery Channel and Discovery Animal Planet until the end of the year,

when the business will be reviewed.

Starfish Communications works with the broadcaster on a project basis to

promote Discovery Home and Leisure.

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