The best of PRWeek TV 2012

Every week PRWeek talks to industry leaders about the issues of the moment within comms and PR. Here we collect 2012's most-viewed videos on PRWeek TV.

PRWeek TV: Most viewed videos
PRWeek TV: Most viewed videos

Proving that measurement is an ongoing issue that the industry is still struggling with, measurement in PR has not changed in 20 years, according to Mark Westaby, director at Spectrum Insight, and Philip Sheldrake, chair of the CIPR's measurement and evaluation group and partner at Meanwhile. View video

PRWeek's round-up of 2012 with Weber Shandwick's head of public affairs Alex Deane and Nelson Bostock Group's CEO Lee Nugent looked at the events that shaped the year. A number of issues that surfaced in 2012 will continue to run into 2013, they said. View video

The issue of racism in football hit headlines throughout 2012 and in this video, from February, Gavin Megaw, a director at Hanover and former director of marketing and comms at the Football League, and Adam Raincock, director of comms at Synergy, dubbed Liverpool’s comms handling of Luis Suarez's alleged racial abuse of Patrice Evra as 'naïve, weak and too little, too late'. A lesson apparently not learned when further incidents of racism in the sport occurred later in the year.  View video

The Sun on Sunday launch in March showed that News International was ready to move on from a scandalous 2011 and begin repairing its reputation, concluded Warren Johnson of W Communications and Cohn & Wolfe’s consumer MD Rebecca Grant. View video

Research finding there was a lack of comms directors in board positions at FTSE 100 companies sparked debate. CIPR CEO and former in-house comms head Jane Wilson and Guy Bellamy, MD of Elephant Communications, looked at reasons behind the findings. View video

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