The mobile marketing agency has appointed Dimoso, having recently launched offices in South Africa and Sydney.
The agency will work on a retained brief for global PR, with a focus on helping M&C Saatchi Mobile communicate the evolving role of mobile in marketing and advertising.
Dimoso’s comms focus will include leadership initiatives, access to exclusive data and case studies.
It will seek to position M&C Saatchi Mobile as the global leader in the mobile advertising space, with efforts to build the profile of the agency senior team through comment and speaking opportunities key to this drive.
The account team will be reporting directly to James Hilton, global CEO, based at M&C Saatchi's global HQ in London.
Hilton said: ‘During the past two years, mobile has taken the transition from an add-on for marketing campaigns to the channel at the centre stage. The demand we are experiencing from clients led us to focus on global expansion, which we wanted to communicate to the influencers in the media.
'Dimoso was an agency that shared the same approach to creativity as us and demonstrated its deep understanding of our business.’
in 2010, M&C Saatchi acquired Inside Mobile, a firm launched by CEO James Hilton in 2006, to form its mobile arm. Its global network now includes offices in London, New York, Los Angeles and Paris.
Among M&C Saatchi Mobile clients are Topman, Reebok, Sky, BMW, HarperCollins, HSBC, Dior and Yahoo.
