Kreab Gavin Anderson won the brief via a competitive pitch and will provide media comms advice to the accountancy giant’s financial services business in the UK.
The agency will report to Clare Duffy, media relations manager at Ernst & Young.
Duffy commented: ‘Kreab Gavin Anderson had the best financial services expertise of those who pitched and we hope it will help us to provide a broader variety of financial services in the UK.’
The Kreab Gavin Anderson team is led by partner James Benjamin and senior partner Byron Ousey, alongside Madeleine Palmstierna, associate director, Fiona Taylor, director, Tom Poston, director/head of research, and Alex Le May, associate.
Among the key industry’s Ernst & Young’s financial services group works across are asset management (including hedge funds), banking and capital markets and insurance.