Klein sends plea for Campaign for Leadership drive

Communicators and PR industry leaders are being called upon to join

forces for a campaign to help protect the industry from the economic


Mike Klein, an ex-political adviser in the US and acting head of

internal communications at ntl ConsumerCo, is putting out a plea to the

industry to get behind a global media and PR initiative called the

Campaign for Leadership.

The campaign's stated objective is to 'correct the downturn in the

communication and consultancy industries by 31 March 2002'.

Klein hopes to enrol CEOs, academics, commentators and other industry

leaders to join the communications push. He said the campaign was aimed

at helping the entire comms field: 'We need to remember that our

industry exists to create favourable markets and operating conditions

for clients - it's time for us to take our own medicine.

'The campaign is designed to leverage and co-ordinate support across our

industry and identify like-minded voices in politics, business and

academia who will be willing to discuss how companies could win by

acting now,' he added.

- E-mail Klein at mike.klein@campaignforleadership.net

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