Brunswick official hits back at Jupiter 'dirty tricks' claims

City PR firm Brunswick has hit back at claims of a 'dirty tricks'

campaign against fund manager Jupiter Asset Management.

The agency, which acts for rival fund manager New Star Asset Management,

has admitted sending journalists copies of Jupiter's accounts for 2000,

filed at Companies House, along with an analysis. However, the firm

denies a 'dirty tricks operation', claiming the information was factual

and openly available to the public.

The agency is understood to be considering all its options, and is

believed not to have ruled out possible legal action of its own.

A spokesman said: 'We will take all steps necessary to defend our

reputation - nothing can be ruled out or ruled in.'

He added 'This is not a covert dirty tricks operation. The information

was distributed openly in white envelopes to a select number of

journalists who had expressed an interest.'

Jupiter, however, has confirmed it will take legal action against

Brunswick and is in talks with lawyers Clifford Chance to decide on the

nature of that action.

Among other items, Jupiter claimed that a section of the analysis headed

Liquidity Collapses, which stated that fixed assets represented 93 per

cent of Jupiter's balance sheet, was misleading.

It also claims the analysis exaggerated the difference between Jupiter's

liabilities and its cash position and inaccurately reported that

creditors were owed £87m - Jupiter claims the true figure is


A spokesman for Jupiter, which retains Lansons Communications for PR

work, insisted: 'This is schoolboy dirty tricks.'

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