DIARY: Edelman PR to promote CowParade for London

Edelman Public Relations Worldwide has been handed responsibility

for promoting what must surely be among the most surreal of


The agency will be promoting 500 life-size fibreglass cows, which have

been painted by artists, as well as celebrities such as TV presenter

Esther Rantzen and 'H' from pop group Steps.

Edelman is handling all PR surrounding the launch of CowParade, which,

as the name suggests, involves a parade of cows through the streets of

London. It is described by Edelman's London MD Ash Coleman-Smith as 'the

world's biggest commissioner of public art'.

Edelman is to attract corporate sponsors for the event, and also for the

individual beasts. The brief concludes in October next year with the

agency attracting attention to the auction of the animals.

Children's charity ChildLine will receive a cut of the proceeds from the


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