Stephen Whitehead, the chair of the ABPI, has been appointed to a newly created role of president of the Healthcare Communications Association. The body says it is 'diversifying to reflect the changing healthcare environment'. Separately, current chair of the HCA Cherry Wood, MD of Liberation Communications, is to step down.
CCD Public Relations has won the pitch for Nourkrin natural hair-loss treatment and begins a campaign to distinguish the 20-year old brand from its competitors. A panel of experts will be employed as ambassadors.
Dr Thom, the UK's first online doctor service, has brought in Journalista to handle its b2c and b2b comms. The retained account was won following a pitch and covers a press office function as well as amplifying the service's voice within the health sector.
The ABPI has said the National Institute for Health and Clinical Excellence's decisions are 'failing to recognise the progressive and iterative nature of medical discovery'. The ABPI said that several 'desperately needed' medicines had been rejected.