Transversal provides web management services for brand websites such as John Lewis, Tesco and the BBC.
Waggener Edstrom will raise awareness of Transversal’s services and position it as a thought leader within in the UK and later in the rest of Europe, Australia and the US as the company expands.
The agency's London general manager Cairbre Sugrue said: ‘As an organisation with exponential growth, regional diversification and focus on innovative technology, Transversal is an exciting new addition to our expanding technology client portfolio.’
Transversal head of marketing Sharon King-Livesey said: ‘We look forward to partnering with the creative and energetic team at Waggener Edstrom. As we expand in the UK as well, as building our presence in international markets, we needed an agency with strong global capabilities that understood our vision.’