INTERNATIONAL: MasterCard asks select agencies to present work

NEW YORK STATE: MasterCard International has asked a select group

of PR firms to present credentials in a bid to find the right fit for

three of its five US divisions.

The PR accounts up for grabs are North America, global debit, and


The global e-business and corporate payment solutions divisions are not

part of the review.

Omnicom-owned Brodeur Worldwide currently handles all five areas of the

MasterCard business.

MasterCard International V-P of global communications Sharon Gamsin said

the review was a just way of seeing what other agencies had to offer and

may not affect the relationship with Brodeur.

Gamsin said the search was strictly limited to selected agencies: 'We

have selected a targeted group of people.'

Gamsin said agencies were being asked to provide proof of capability for

general business communications support.

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